Once you have finalised your logo (using Illustrator or Photoshop) you are required to develop 3 advertisements that feature your logo, exploiting different media. Consider TV/web based ads, posters, magazine advertorials, billboards. All students who have fulfilled course requirements may also print their logo/design on a tee-shirt.
Start looking at ads in different media and taking note of the ones that really work, and why they work. Consider using humour, satire, or parody to engage your audience.
For an introduction to what makes a successful advertising campaign view you tube clips from
The Gruen Transfer - The Pitch.
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