Shapes and Shadows Max Dupain

Shapes and Shadows Max Dupain

Saturday, 10 October 2015

A Brief Introduction to Logo Design

Above are a handful of logos that are simple, uncluttered, iconic, and memorable. They are more than a brand symbol - they instantly generate associations around what each product stands for (ie, Nike's 'tick of approval', the Olympics linked rings = unity).

6. Your job as a designer is to decide what you want your brand to be associated with (quality, reliability, etc) and try to convey aspects of that in your logo design. Follow this link to view a slide show - Introduction to Logo Design

7. Follow this next link to experiment with some "free" and very basic design software at Logo Maker. The first page has some good advice on generating an effective logo, and a link to their editing software. NB* Don't buy your design - just access the free web-based version and link it to your blog.


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